Partners

Handmade Exotics brings together rare materials and bold craftsmanship. Using hand-selected exotic leathers from around the world, each piece is truly one of a kind — from alligator and ostrich to python and stingray.

Rooted in the Western horse scene and shaped alongside real horsemen, the focus is simple:

Standout design,
uncompromising quality,
and that unmistakable edge.

Made in the USA. Built to stand out, not blend in.

The kind of partner that ties it all together — with a little sparkle, a touch of attitude, and a whole lot of style.

At Serna Boots, every boot tells a story of craftsmanship, tradition, and western passion. Handmade with care and created for those who live the Western lifestyle with heart, Serna Boots brings authenticity and style to every step.

The perfect fit for NRHA Two Million Dollar Rider Gina Schumacher.

Superior Saddlery stands for precision, craftsmanship, and the quiet confidence of true quality.

Rooted in traditional saddle making and refined through modern performance demands, every piece is built with one goal: harmony between horse and rider.

Designed for feel, balance, and durability, Superior Saddlery represents the essence of functional elegance in the Western world. Because when craftsmanship meets trust, performance becomes effortless.

A brand that understands the details and makes the difference.

Total Saddle Fit stands for a new way of thinking in equine comfort.

Driven by innovation and a deep understanding of the horse’s anatomy, their products are designed to give what matters most: freedom of movement.

With their unique, anatomically shaped girths and cinches, Total Saddle Fit helps keep the saddle away from the horse’s shoulders — allowing more natural motion, better balance, and true performance.

This is not just equipment.
It is a commitment to the horse.

With precision, passion, and constant refinement, Total Saddle Fit represents a new standard in modern horsemanship — and a perfect match for Gina Schumacher.

The future of breeding begins long before a foal takes its first step.

Genetech dives deeper into the genetic foundation that defines talent, health, and potential. With cutting-edge technology and a clear vision, they give breeders the tools to understand what cannot be seen, but shapes everything.

This is not just science.
It is foresight. It is responsibility.
It is the next generation of excellence.

A brand that helps shape the future of our sport.

Born in Germany, the label stands for uncompromising luxury — flowing silk that moves like a second skin, the quiet strength of finest cashmere, and a sportily feminine spirit that never needs to shout to be seen. Every piece carries a certain lightness, yet speaks of precision, craftsmanship, and intention.

A special chapter in the brand’s story is its collaboration with Gina Schumacher. Together, they designed a deeply personal collection that reflects her style beyond the arena: elegant silk blouses, refined silhouettes, effortless luxury.

Not costumes.
Not trends.
Pieces that carry strength with softness.

True performance does not begin in the spotlight. It begins with love. With passion. With intention.

And that is exactly what HERZENS stands for.